PRIME is the sports hydration and energy drink brand co-founded by Logan Paul and KSI — two of the most-followed content creators in the world. Built around clean hydration with a formula designed for athletes and active individuals, PRIME Hydration delivers electrolytes, B vitamins, and BCAAs in a zero-sugar sports drink format that has quickly become one of the most recognizable beverages in the fitness and sports space. Bulldog Nutrition is an authorized Canadian and US retailer of PRIME, backed by 10+ years in the supplement industry.
PRIME Hydration delivers 10% coconut water, 825mg of electrolytes, and 200mg of BCAAs per 500ml bottle — zero sugar, zero caffeine, and approximately 25 calories. PRIME Energy is the caffeinated counterpart, delivering energy support with natural caffeine. Both lines are available in a wide range of flavours and have built massive consumer followings driven by the brands' enormous social media reach.
PRIME Hydration vs. conventional sports drinks: PRIME Hydration provides electrolyte replenishment at zero sugar — a cleaner profile than Gatorade or Powerade, which rely on sugar as the carbohydrate source. For athletes who want electrolyte support during or after training without the sugar load of traditional sports drinks, PRIME Hydration is a clean, great-tasting alternative.
Shop PRIME drinks below — ships fast across Canada and the United States.
Frequently Asked Questions
Is PRIME available in Canada?
Yes. PRIME Hydration and PRIME Energy drinks are available in Canada through Bulldog Nutrition — an authorized Canadian and US retailer of PRIME. All PRIME products are sourced directly from authorized distribution with fast shipping across Canada and the United States.
Is PRIME Hydration a good sports drink?
PRIME Hydration delivers a solid electrolyte profile (825mg per bottle) alongside coconut water and BCAAs in a zero-sugar format — a cleaner nutritional profile than most conventional sports drinks. For general hydration and electrolyte replenishment during and after training, PRIME Hydration performs well and has a better ingredient profile than sugar-heavy sports drink alternatives at a comparable price point.
Does PRIME Energy contain caffeine?
Yes — PRIME Energy is the caffeinated variant of the PRIME lineup. Check the current PRIME Energy label at Bulldog Nutrition for precise caffeine content per can — formulations may vary and Canadian SKUs may differ from US versions due to Health Canada regulations on caffeinated beverages. PRIME Hydration is caffeine-free.
What electrolytes are in PRIME Hydration?
PRIME Hydration delivers 825mg of electrolytes per bottle, including sodium, potassium, and magnesium — the key minerals lost through sweat during athletic activity. Combined with 10% coconut water (a natural source of additional potassium and trace minerals), PRIME Hydration provides comprehensive electrolyte replenishment in a zero-sugar, great-tasting format.
Is Bulldog Nutrition an authorized retailer of PRIME in Canada?
Yes. Bulldog Nutrition is an authorized Canadian and US retailer of PRIME Hydration and PRIME Energy drinks. All PRIME products are sourced directly from authorized channels — never grey market or counterfeit. Fast shipping across Canada and the United States.
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